John, (01)
Yes we probably need PowerPoint, but I've always
found it much much more difficult to create PowerPoint
materials that I have some assurance constrain the
possible interpretations and so convey my intent. (02)
Todd (03)
From:
"John F. Sowa" <sowa@xxxxxxxxxxx>
To:
ontology-summit@xxxxxxxxxxxxxxxx
Date:
03/22/2011 10:00 AM
Subject:
Re: [ontology-summit] A Powerpoint communique?
Sent by:
ontology-summit-bounces@xxxxxxxxxxxxxxxx (04)
Mike, Matthew, Jack, and Todd, (05)
Those are good points: (06)
MFU
> It occurred to me that our target audience (business people who can make
> decisions) may be more likely to see a Powerpoint pitch than wade
> through 4-6 pages of text. (07)
Yes, but... (08)
MW
> It seems to me that the target audience is more those that will have
> to make the case, rather than those that the case is made to. (09)
I agree. Decision makers won't attend the Ontology Summit or read
a communique. Their staff people might. That's a good reason for
giving them slides that they can show to their boss. (010)
JR
> Some prospects are left brain dominant and some are right brain
dominant.
> All like to be in control. This means that they will respond most
> favorably to a visual with a graphic on one half and 40 words or less
> on the other half and with choices How, When, What, Who, and How Much?
> ... The How Much is Never in Cost units but always in ROI units. (011)
I agree. (012)
MFU
> For me, I personally prefer to read a good paper for a topic that
> interests me. Nevertheless, it takes less than a minute to scan through
> a slide deck and get enough of the gist to decide to read more
carefully. (013)
I agree, but I'd emphasize the phrase "good paper". For most mediocre
papers, I'd rather flip through the slides than wade through the text. (014)
TS
> Having created the communique, PowerPoint slides could then be created. (015)
Slides are much easier to create than a well-written communique. (016)
I seriously doubt that we could write a "good paper" that summarizes
the Ontology Summit. Trying to coordinate the diverse points of
view and synthesize them into a coherent, smoothly flowing text that
accurately presents all the issues would be extremely difficult. (017)
Slides would (a) be easier to compile, (b) more accurately portray
the diversity, and (c) contain a URL for each slide that points
to a "good paper" or other presentation for further information. (018)
John (019)
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