Re: [ontology-summit] A Powerpoint communique?

[Jack Ring <jring7@xxxxxxxxx>]

Some prospects are left brain dominant and some are right brain dominant. All like to be in control.

This means that they will respond most favorably to a visual with a graphic on one half and 40 words or less on the other half and with choices How, When, What, Who, and How Much? Each choice should reveal graphic and text and remaining choice buttons. The How Much is Never in Cost units but always in ROI units.

Jack Ring

On Mar 21, 2011, at 8:47 PM, Michael F Uschold wrote:

It occurred to me that our target audience (business people who can make decisions) may be more likely to see a Powerpoint pitch than wade through 4-6 pages of text.  

Which would YOU be more inclined to look at?  

What are your thoughts?

For me, I personally prefer to read a good paper for a topic that interests me. Nevertheless,  it takes less than a minute to scan through a slide deck and get enough of the gist to decide to read more carefully.  If people wrote excellent abstracts, I could do the same for a text document, but you can never trust that they will.

Michael 

--
Michael Uschold, PhD
   Senior Ontology Consultant, Semantic Arts

   LinkedIn: http://tr.im/limfu
   Skype, Twitter: UscholdM

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