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Re: [ontology-summit] [Making the Case] Elevator Pitch

To: ontology-summit@xxxxxxxxxxxxxxxx
From: "John F. Sowa" <sowa@xxxxxxxxxxx>
Date: Fri, 28 Jan 2011 11:02:14 -0500
Message-id: <4D42E886.9070401@xxxxxxxxxxx>
On 1/28/2011 10:36 AM, Chris Partridge wrote:
> (http://en.wikipedia.org/wiki/Diffusion_of_innovations  ) identifies
> innovators, who are characterised as people who can form a vision without
> "the hard facts, case studies, and results" John talks about.    (01)

On the contrary, the innovators (Steve Jobs, for example) have a huge
amount of internalized experience.  Case studies, etc., are a crutch
for mediocre managers who don't understand the field they manage.    (02)

Steve J. is also an excellent salesman, who can convince anyone
that they have a problem that only the latest i-gadget can solve.
And he does it with much more than slogans.    (03)

Some people call what Steve J. conjures up a "Reality Distortion Field."    (04)

But whatever you call it, that is what an elevator pitch should do:
grab the listeners' attention and have them walking away convinced
that they need what you're selling.    (05)

John    (06)

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