On 1/28/2011 10:36 AM, Chris Partridge wrote:
> (http://en.wikipedia.org/wiki/Diffusion_of_innovations ) identifies
> innovators, who are characterised as people who can form a vision without
> "the hard facts, case studies, and results" John talks about. (01)
On the contrary, the innovators (Steve Jobs, for example) have a huge
amount of internalized experience. Case studies, etc., are a crutch
for mediocre managers who don't understand the field they manage. (02)
Steve J. is also an excellent salesman, who can convince anyone
that they have a problem that only the latest i-gadget can solve.
And he does it with much more than slogans. (03)
Some people call what Steve J. conjures up a "Reality Distortion Field." (04)
But whatever you call it, that is what an elevator pitch should do:
grab the listeners' attention and have them walking away convinced
that they need what you're selling. (05)
John (06)
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