On 1/28/2011 10:25 AM, Peter Yim wrote:
> I would even say that "sound bites" DO SELL! (01)
Most definitely! Even scientists and engineers respond
to sound bites. But they have to be the right sound bites. (02)
For a mathematician, the word 'elegant' is important, but a
business executive will respond to very different sound bites. (03)
Any sound bite is just the first step -- it has to be
connected to the user's needs and problems. (04)
John (05)
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