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Re: [ontology-summit] [Making the Case] Elevator Pitch

To: ontology-summit@xxxxxxxxxxxxxxxx
From: "John F. Sowa" <sowa@xxxxxxxxxxx>
Date: Fri, 28 Jan 2011 10:52:42 -0500
Message-id: <4D42E64A.7070705@xxxxxxxxxxx>
On 1/28/2011 10:25 AM, Peter Yim wrote:
> I would even say that "sound bites" DO SELL!    (01)

Most definitely!  Even scientists and engineers respond
to sound bites.  But they have to be the right sound bites.    (02)

For a mathematician, the word 'elegant' is important, but a
business executive will respond to very different sound bites.    (03)

Any sound bite is just the first step -- it has to be
connected to the user's needs and problems.    (04)

John    (05)

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