Dear John, (01)
Thanks for this. (02)
Regards (03)
Matthew West
Information Junction
Tel: +44 560 302 3685
Mobile: +44 750 3385279
Skype: dr.matthew.west
matthew.west@xxxxxxxxxxxxxxxxxxxxxxxxx
http://www.informationjunction.co.uk/
http://www.matthew-west.org.uk/ (04)
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> -----Original Message-----
> From: ontology-summit-bounces@xxxxxxxxxxxxxxxx [mailto:ontology-summit-
> bounces@xxxxxxxxxxxxxxxx] On Behalf Of John Morris
> Sent: 28 January 2011 05:50
> To: 'Ontology Summit 2011 discussion'
> Subject: Re: [ontology-summit] [Making the Case] Elevator Pitch
>
> Matthew,
>
> Thank you for the opportunity to suggest an Elevator Pitch. Herewith:
>
> ---------------------------------------------------------------------
>
> 30 Second Version
>
> James, it's tough to make a business case for infrastructure. But we
should
> look at what's happening with business semantic and ontological
> technologies. These maturing technologies are about defining the language
> of work at the core of our business - the deep genetics of our business
and
> what we do for a living. An ontology is an explicit, transparent model of
> work - and powerful ontology-enhanced systems can be put to work day-in
> day-out by both people and machines working together - for huge
productivity
> advances and even better, such systems can open the door to business model
> evolution - not like our ERP systems! And you know, genetics is all about
> survival. If ontological technology can help us play to our strengths, by
> making what we are good at explicit and more useable, I think we should
look
> at a project.
>
> ---------------------------------------------------------------------
>
> 3 Minute Version
>
> James, as you know from your board meetings, it's tough to make a business
> case for infrastructure. That's the challenge for computing - even though
> it's the ante to play, it's always painful to have to invest.
>
> But it might not be so painful with the new business semantic and
> ontological technologies. These technologies are game changers.
Everything
> in IT up till now has been about technology first and business a distant
> second. But semantic and ontological technology are different - there are
> explicitly, fluidly and directly about the core of our business - which is
> the work of our business. No other technology has ever really been
> primarily about the work of business. For the first time we can set our
> business analysts on projects where 100% of the time they are wrestling
with
> how to do business better - using business terms that machines can also
make
> use of - and the results enable machines and people to work together in
> amazing new ways. Whether it's supply chain or configuration management
or
> financial services control or building optimization or customer services,
> the new semantic and ontological technologies are about defining and
> modeling the genetics of business, if you will. And as we know from
> evolution, genetics is all about survival! So mastering the genetics of
our
> business - which is what semantic and ontological technology is all about
-
> will become both a matter of survival, and an opportunity to come out on
> top.
>
> So, we can start with a little project and just grow from there.
Typically
> with semantic and ontological technology, boiling the ocean is not on!
Such
> projects should be incremental and adaptive and about successful
evolution.
> It's almost like teaching machines the language of business! Up until
now,
> the gap between machines and people has been enormous - requiring our
> dedicated and expensive cadre of IT specialists. The new technologies
> coming out now however makes it possible to bridge the gap between
machines
> and people. So the enormous power of today's computers can be delivered
> right to the core of our business. The transition won't be easy - and
there
> will be winners and losers. But we'll never be able to go back. And the
> winners will be those that stepped up with semantic and ontological
> technology, stepped up to unleash the power of business language tied to
> power of computing machines. We'll earn an advantage that we'll own
> forever. Because defining the real semantics of the work we do is
defining
> and even improving our business genetic identity. Semantic and ontological
> technology is the tool kit and the insurance policy that our business
model
> will persist and thrive.
>
> I know you've had some ideas about how you'd like the organization to
> evolve. Let's look at how a little project could be a test of the promise
> of semantic and ontological technology -- and a step forward in the
> direction of your vision.
>
> ---------------------------------------------------------------------
>
> John Morris
> Business Decision Models Inc.
> Toronto, Canada
> jmorris@xxxxxxxxxxxxxxxxxx
> www.decisionmodels.org
> www.standupsales.com
>
> -----Original Message-----
> From: ontology-summit-bounces@xxxxxxxxxxxxxxxx
> [mailto:ontology-summit-bounces@xxxxxxxxxxxxxxxx] On Behalf Of Matthew
West
> Sent: Thursday, January 27, 2011 3:45 PM
> To: 'Ontology Summit 2011 discussion'
> Subject: [ontology-summit] [Making the Case] Elevator Pitch
>
> Dear Colleagues,
>
> We need your help with material for making the Elevator Pitch to Senior
> Executives. What would you say if you had thirty seconds to show that
> ontologies add value to your enterprise (or that of a client)?
>
> Please post as a reply to this or add to the Wiki at:
>
>
http://ontolog.cim3.net/cgi-bin/wiki.pl?OntologySummit2011_MakingTheCase_Com
> munityInput
>
>
> Regards
>
> Matthew West
> Information Junction
> Tel: +44 560 302 3685
> Mobile: +44 750 3385279
> Skype: dr.matthew.west
> matthew.west@xxxxxxxxxxxxxxxxxxxxxxxxx
> http://www.informationjunction.co.uk/
> http://www.matthew-west.org.uk/
>
> This email originates from Information Junction Ltd. Registered in England
> and Wales No. 6632177.
> Registered office: 2 Brookside, Meadow Way, Letchworth Garden City,
> Hertfordshire, SG6 3JE.
>
>
>
>
>
>
>
>
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