Dear John, Mills and All, (01)
I agree with everything you John said. (02)
One caveat, though ... (03)
> [JFS] Vague slogans and talking points are useless. (04)
[ppy] to people like scientists, engineers, and of course,
ontologists, this is probably a fair statement. However, these are a
minority within the general population. I would even say that "sound
bites" DO SELL! (vague or clear ... substantiated, or not.) (05)
Therefore, in my earlier solicitation for "sound bites" and "elevator
pitches" (ref.
http://ontolog.cim3.net/forum/ontology-summit/2011-01/msg00017.html)
we asked for both. ... of course, folks can respond with instance(s)
of either one, or, hopefully, both. (06)
... and Yes, the online form where folks can enter their contribution
(of there "sound bites" and "elevator pitches") there is room for one
to specify the audience and context. (07)
Do use this thread, or use the form at:
http://ontolog.cim3.net/file/work/OntologySummit2011/Survey/Survey01_Soundbite-Pitch/survey01.html (08)
We need good "sound bites" and "elevator pitches" archived, that
anyone who has the need, can refer to in the future! (09)
Thanks in advance. =ppy
-- (010)
On Fri, Jan 28, 2011 at 6:55 AM, John F. Sowa <sowa@xxxxxxxxxxx> wrote:
> Dear Matthew and Mills,
>
> MW
>> there are different audiences we need to reach, so unless you are
>> just addressing a general audience, please state the audience you are
>> are addressing.
>
> Yes indeed. An elevator pitch must be tailored to the interests
> of the person you are talking to.
>
> MD
>> First, make a case to the senior most executive that your solving
>> a problem, meeting a challenge, exploiting an opportunity that
>> matters to him/her and the organization.
>
> The IBM sales force had one fundamental guideline:
>
> Before you can sell the solution, you must sell the problem.
>
> Before anybody at any level is going to want an ontology, they
> must be convinced of two things: (1) they have a serious problem,
> and (2) a good ontology can solve that problem.
>
> Before we can sell the idea of ontology to anybody, we have to ask
> ourselves some very serious questions:
>
> 1. What problem(s) can an ontology solve?
>
> 2. How are those problems being solved (or bypassed) today?
>
> 3. Could an ontology solve or help solve those problems
> better than tools that don't use an explicit ontology?
>
> 4. How?
>
> Vague slogans and talking points are useless. These questions
> must be answered with hard facts, case studies, and results.
>
> John (011)
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