Matthew, (01)
Thank you for the opportunity to suggest an Elevator Pitch. Herewith: (02)
--------------------------------------------------------------------- (03)
30 Second Version (04)
James, it's tough to make a business case for infrastructure. But we should
look at what's happening with business semantic and ontological
technologies. These maturing technologies are about defining the language
of work at the core of our business - the deep genetics of our business and
what we do for a living. An ontology is an explicit, transparent model of
work - and powerful ontology-enhanced systems can be put to work day-in
day-out by both people and machines working together - for huge productivity
advances and even better, such systems can open the door to business model
evolution - not like our ERP systems! And you know, genetics is all about
survival. If ontological technology can help us play to our strengths, by
making what we are good at explicit and more useable, I think we should look
at a project. (05)
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3 Minute Version (07)
James, as you know from your board meetings, it's tough to make a business
case for infrastructure. That's the challenge for computing - even though
it's the ante to play, it's always painful to have to invest. (08)
But it might not be so painful with the new business semantic and
ontological technologies. These technologies are game changers. Everything
in IT up till now has been about technology first and business a distant
second. But semantic and ontological technology are different - there are
explicitly, fluidly and directly about the core of our business - which is
the work of our business. No other technology has ever really been
primarily about the work of business. For the first time we can set our
business analysts on projects where 100% of the time they are wrestling with
how to do business better - using business terms that machines can also make
use of - and the results enable machines and people to work together in
amazing new ways. Whether it's supply chain or configuration management or
financial services control or building optimization or customer services,
the new semantic and ontological technologies are about defining and
modeling the genetics of business, if you will. And as we know from
evolution, genetics is all about survival! So mastering the genetics of our
business - which is what semantic and ontological technology is all about -
will become both a matter of survival, and an opportunity to come out on
top. (09)
So, we can start with a little project and just grow from there. Typically
with semantic and ontological technology, boiling the ocean is not on! Such
projects should be incremental and adaptive and about successful evolution.
It's almost like teaching machines the language of business! Up until now,
the gap between machines and people has been enormous - requiring our
dedicated and expensive cadre of IT specialists. The new technologies
coming out now however makes it possible to bridge the gap between machines
and people. So the enormous power of today's computers can be delivered
right to the core of our business. The transition won't be easy - and there
will be winners and losers. But we'll never be able to go back. And the
winners will be those that stepped up with semantic and ontological
technology, stepped up to unleash the power of business language tied to
power of computing machines. We'll earn an advantage that we'll own
forever. Because defining the real semantics of the work we do is defining
and even improving our business genetic identity. Semantic and ontological
technology is the tool kit and the insurance policy that our business model
will persist and thrive. (010)
I know you've had some ideas about how you'd like the organization to
evolve. Let's look at how a little project could be a test of the promise
of semantic and ontological technology -- and a step forward in the
direction of your vision. (011)
--------------------------------------------------------------------- (012)
John Morris
Business Decision Models Inc.
Toronto, Canada
jmorris@xxxxxxxxxxxxxxxxxx
www.decisionmodels.org
www.standupsales.com (013)
-----Original Message-----
From: ontology-summit-bounces@xxxxxxxxxxxxxxxx
[mailto:ontology-summit-bounces@xxxxxxxxxxxxxxxx] On Behalf Of Matthew West
Sent: Thursday, January 27, 2011 3:45 PM
To: 'Ontology Summit 2011 discussion'
Subject: [ontology-summit] [Making the Case] Elevator Pitch (014)
Dear Colleagues, (015)
We need your help with material for making the Elevator Pitch to Senior
Executives. What would you say if you had thirty seconds to show that
ontologies add value to your enterprise (or that of a client)? (016)
Please post as a reply to this or add to the Wiki at: (017)
http://ontolog.cim3.net/cgi-bin/wiki.pl?OntologySummit2011_MakingTheCase_Com
munityInput (018)
Regards (019)
Matthew West
Information Junction
Tel: +44 560 302 3685
Mobile: +44 750 3385279
Skype: dr.matthew.west
matthew.west@xxxxxxxxxxxxxxxxxxxxxxxxx
http://www.informationjunction.co.uk/
http://www.matthew-west.org.uk/ (020)
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