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Re: [ontology-summit] [Making the Case] Elevator Pitch

To: "'Ontology Summit 2011 discussion'" <ontology-summit@xxxxxxxxxxxxxxxx>
From: Research <research@xxxxxxxxxxxxxxx>
Date: Tue, 15 Feb 2011 10:12:27 -0600
Message-id: <BAY157-ds13D7E7A71D062069A63C50DAD30@xxxxxxx>


I know that I’m chipping in very late on this thread but I’ve been offline on vacation and only slowly catching back up.


An elevator pitch needs to catch attention and hook listeners in the first phrase. Arguments, justifications, etc come later.


I am certainly not an expert in the matter and tend myself to be too discursive but here’s a bash at some of the key points that I would like any business to hear from this community:


“Using information technology necessarily requires coding and digitising your real business world and every professional aims to do this as accurately as possible.

“Nonetheless, with poor preparation and modelling, valuable and necessary meaning can be irretrievably lost. What remains will be a reflection of the measure of control that you maintain over your world of meanings, important to you and your business.

“Ontology takes this whole process to a new level with improved chances of capturing greater detail and accuracy of your business and how it works and thus deliver greater value for your IT investment. However, as with all modelling processes, whoever controls the design of your information systems has control over how your business is ‘understood’ by those systems.

“Good ontologists working with you will have the intellectual modesty to accept that they can’t model your business for you but can offer valuable, time and cost saving methods that will help you gain more from your technology.”





Peter F Brown

Independent Consultant

Description: Description: cid:image002.png@01CB9639.DBFD6470

Transforming our Relationships with Information Technologies

Web       www.peterfbrown.com

Blog        pensivepeter.wordpress.com

Twitter   @pensivepeter

P.O. Box 49719, Los Angeles, CA 90049, USA

Tel: +1.310.694.2278





From: ontology-summit-bounces@xxxxxxxxxxxxxxxx [mailto:ontology-summit-bounces@xxxxxxxxxxxxxxxx] On Behalf Of Matthew West
Sent: Saturday, 05 February 2011 13:46
To: 'Ontology Summit 2011 discussion'
Subject: Re: [ontology-summit] [Making the Case] Elevator Pitch


Dear Anders,


Sorry, I’m not aware I was talking about any temporal ordering. Please explain.




Matthew West                           

Information  Junction

Tel: +44 560 302 3685

Mobile: +44 750 3385279

Skype: dr.matthew.west





This email originates from Information Junction Ltd. Registered in England and Wales No. 6632177.

Registered office: 2 Brookside, Meadow Way, Letchworth Garden City, Hertfordshire, SG6 3JE.




From: ontology-summit-bounces@xxxxxxxxxxxxxxxx [mailto:ontology-summit-bounces@xxxxxxxxxxxxxxxx] On Behalf Of Anders Tell
Sent: 05 February 2011 15:23
To: Ontology Summit 2011 discussion
Subject: Re: [ontology-summit] [Making the Case] Elevator Pitch



On Feb 1, 2011, at 11:20 AM, Matthew West wrote:


I wonder do we really need this? If we examine the situation a little closer then reasons for variability appears.

A few examples: 

  Legislation forces different point of views across border and inside countries.


MW: This means of course that you really mean different things in those different circumstances, so they should not be the same.


  Product: there a quite a few work perspective that view Product differently from different point-of-view and so it is likely to be. The need for specialization of work perspectives seems to be inevitable in larger organizations.

 ... more than 10+ major reasons for large scale variability can easily be found.


MW: Yes. In my book “Developing High Quality Data Models” I identify a number of these. But that just means that these are different things, not the same.


MW: Moral, first identify what is the same/different, then apply the above.



AWT:  Im intrigued, identity is important but why is there a temporal ordering between the two? could you elaborate on the raionale?




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