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Re: [ontology-summit] Ontology Summit 2011: Communique draft review sess

To: "'Ontology Summit 2011 discussion'" <ontology-summit@xxxxxxxxxxxxxxxx>
From: "Matthew West" <dr.matthew.west@xxxxxxxxx>
Date: Thu, 7 Apr 2011 07:16:43 +0100
Message-id: <4d9d56cb.8290d80a.579d.3ee5@xxxxxxxxxxxxx>
Dear John,    (01)

How about something like:    (02)

Ontology is like the air we breathe. In information systems it is all around
us, but we often do not notice it. However, if there are problems with it
can choke us.    (03)

Regards    (04)

Matthew West                            
Information  Junction
Tel: +44 1489 880185
Mobile: +44 750 3385279
Skype: dr.matthew.west
http://www.matthew-west.org.uk/    (05)

This email originates from Information Junction Ltd. Registered in England
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Registered office: 2 Brookside, Meadow Way, Letchworth Garden City,
Hertfordshire, SG6 3JE.    (06)

> -----Original Message-----
> From: ontology-summit-bounces@xxxxxxxxxxxxxxxx [mailto:ontology-summit-
> bounces@xxxxxxxxxxxxxxxx] On Behalf Of John F. Sowa
> Sent: 07 April 2011 06:55
> To: Michael F Uschold
> Cc: Ontology Summit 2011 discussion
> Subject: Re: [ontology-summit] Ontology Summit 2011: Communique draft
> review session - Thu 2011.04.07.
> On 4/7/2011 1:20 AM, Michael F Uschold wrote:
> > Did you get a chance to put together the introduction paragraphs?
> I'm still working on it.
> As you may have noticed, I can write 3 paragraphs very quickly in
> response to an email note.  But trying to think of a good "hook"
> for a title of an article or an opening paragraph of the article
> is extremely difficult.
> I'll sleep on it.  If I can think of anything when I wake up, I'll
> type it up.  But right now, I can't think of what to say.
> Exercise for the readers:
>   1. Can anybody think of some idea that would really grab the readers'
>      attention -- i.e., the readers we want to reach.
>   2. It's not necessary to phrase that idea in a catchy way.  The first
>      thing that comes to mind is rarely a good hook, but it can be a
>      starting point to start the thinking process.
>   3. The second paragraph should be the "anecdote", which develops the
>      idea.  That could consist of one or more examples of promising
>      applications for ontology, along the lines we discussed in our
>      previous telecon.
>   4. Then the third paragraph generalizes the examples into a principle
>      that could be applied to many things similar to the ones given
>      in the anecdote(s).
> Notice that I just wrote up the material in this note very quickly.
> That is because I was talking about something that I had thought
> about years ago.
> But as I said in earlier telecons, my mind is a blank when it comes
> to selling ontology.  I can write pages and pages *about* ontology,
> but I don't really know how to sell it.
> John
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