ontology-summit
[Top] [All Lists]

Re: [ontology-summit] Media Kit?

To: Ontology Summit 2011 discussion <ontology-summit@xxxxxxxxxxxxxxxx>
From: Rex Brooks <rexb@xxxxxxxxxxxxxx>
Date: Fri, 15 Apr 2011 08:36:35 -0700
Message-id: <4DA86603.9030105@xxxxxxxxxxxxxx>
As a (largely former) practitioner of the arcane dark arts of advertising, I agree that this is a good idea, at least in principle. However, carrying it out, especially in this brave new techworld, is another matter. Fortunately, the topic of and the materials being developed for this year's Summit are particularly well suited to this effort. While I personally won't have the time immediately after this year's culminating event, for those who do have that option, or whose employers could be persuaded to put some employee hours into the effort, I'd be available to some extent to serve as a sounding board.

Cheers,
Rex

On 4/15/11 7:42 AM, Ali Hashemi wrote:
How would people feel about developing a media kit as a follow up to this year's ontology summit?

While there some articles about the semantic web or specific AI technologies have appeared in the (business and technology) press, the term ontology has not really penetrated popular consciousness in a meaningful way. A vital step in expanding the role of ontology in industry is to familiarize the broader background of the audience, so it is not even an issue to get glazed looks or have to continually run through basic background. The least that can be done is to facilitate the reporting of ontology developments - especially if it is picking up steam. 

As it would apply to the summit, what is newsworthy is the readiness and potential for ontology for industry, as a point of interest to the business and technology press. Ontology is around you, and industry is realizing its value in greater numbers - you should find out what all the fuss is about. 

To wit, outlets such as:
among others report on similar developments in other technologies, or simply even published papers. (They often also run articles that are little more than verbatim copies of press releases from a university or corporation.) 

It should be relatively straightforward to provide the requisite material to write a story about the upcoming, emerging wave of ontology (not just semweb) based solutions in industry. What we could provide in such a press kit could include relevant background such as:
  • the communique itself
  • brief about the summit (why, what happened)
  • brief about ontology itself (why all the fuss)
  • brief about the community (i.e. role of ontolog and social networking in bringing people together) 
  • links to successful use cases
  • summary of some of the more exciting, promising potential in cutting edge research
Optionally, we might even provide a press release demonstrating a possible story that could be told with this information.  If there is video being taken at the summit, and if the production values are adequate, the video can be used as supplementary material (or rather, edited 5 minute spurts summarizing key points).

Before developing this idea further on this forum - is there interest and a willingness to commit some time/effort to develop and pursue such an add-on?

Best,
Ali

--
(•`'·.¸(`'·.¸(•)¸.·'´)¸.·'´•) .,.,
_________________________________________________________________ Msg Archives: http://ontolog.cim3.net/forum/ontology-summit/ Subscribe/Config: http://ontolog.cim3.net/mailman/listinfo/ontology-summit/ Unsubscribe: mailto:ontology-summit-leave@xxxxxxxxxxxxxxxx Community Files: http://ontolog.cim3.net/file/work/OntologySummit2011/ Community Wiki: http://ontolog.cim3.net/cgi-bin/wiki.pl?OntologySummit2011 Community Portal: http://ontolog.cim3.net/wiki/

-- 
Rex Brooks
President, CEO
Starbourne Communications Design
GeoAddress: 1361-A Addison
Berkeley, CA 94702
Tel: 510-898-0670

_________________________________________________________________
Msg Archives: http://ontolog.cim3.net/forum/ontology-summit/   
Subscribe/Config: http://ontolog.cim3.net/mailman/listinfo/ontology-summit/  
Unsubscribe: mailto:ontology-summit-leave@xxxxxxxxxxxxxxxx
Community Files: http://ontolog.cim3.net/file/work/OntologySummit2011/
Community Wiki: http://ontolog.cim3.net/cgi-bin/wiki.pl?OntologySummit2011  
Community Portal: http://ontolog.cim3.net/wiki/     (01)
<Prev in Thread] Current Thread [Next in Thread>