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Re: [ontology-summit] Media Kit?

To: Ontology Summit 2011 discussion <ontology-summit@xxxxxxxxxxxxxxxx>
From: Bart Gajderowicz <bgajdero@xxxxxxxxxx>
Date: Fri, 15 Apr 2011 10:48:46 -0400
Message-id: <BANLkTikEnhuwVjgygY2LVNJh2CJtfG5nRA@xxxxxxxxxxxxxx>
Great idea!
+1    (01)

On 15 April 2011 10:42, Ali Hashemi <ali@xxxxxxxxx> wrote:
> How would people feel about developing a media kit as a follow up to this
> year's ontology summit?
> While there some articles about the semantic web or specific AI technologies
> have appeared in the (business and technology) press, the term ontology has
> not really penetrated popular consciousness in a meaningful way. A vital
> step in expanding the role of ontology in industry is to familiarize the
> broader background of the audience, so it is not even an issue to get glazed
> looks or have to continually run through basic background. The least that
> can be done is to facilitate the reporting of ontology developments -
> especially if it is picking up steam.
> As it would apply to the summit, what is newsworthy is the readiness and
> potential for ontology for industry, as a point of interest to the business
> and technology press. Ontology is around you, and industry is realizing its
> value in greater numbers - you should find out what all the fuss is about.
> To wit, outlets such as:
>
> http://wired.com/
> http://techcrunch.com/
> http://arstechnica.com/
> http://technologyreview.com/
> http://www.physorg.com/
> http://www.sciencedaily.com/
> http://eurekalert.com/
>
> among others report on similar developments in other technologies, or simply
> even published papers. (They often also run articles that are little more
> than verbatim copies of press releases from a university or corporation.)
> It should be relatively straightforward to provide the requisite material to
> write a story about the upcoming, emerging wave of ontology (not just
> semweb) based solutions in industry. What we could provide in such a press
> kit could include relevant background such as:
>
> the communique itself
> brief about the summit (why, what happened)
> brief about ontology itself (why all the fuss)
> brief about the community (i.e. role of ontolog and social networking in
> bringing people together)
> links to successful use cases
> summary of some of the more exciting, promising potential in cutting edge
> research
>
> Optionally, we might even provide a press release demonstrating a possible
> story that could be told with this information.  If there is video being
> taken at the summit, and if the production values are adequate, the video
> can be used as supplementary material (or rather, edited 5 minute spurts
> summarizing key points).
> Before developing this idea further on this forum - is there interest and a
> willingness to commit some time/effort to develop and pursue such an add-on?
> Best,
> Ali
>
> --
> (•`'·.¸(`'·.¸(•)¸.·'´)¸.·'´•) .,.,
>
>
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>    (02)



-- 
Bart Gajderowicz, MSc.
Ryerson University
http://www.scs.ryerson.ca/~bgajdero    (03)

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