Re: [ontology-summit] [Making the Case] Elevator Pitch

[Mills Davis <millsdavis@xxxxxxxxxxxxxx>]

First, make a case to the senior most executive that your solving a problem, meeting a challenge, exploiting an opportunity that matters to him/her and the organization.

Second, explain what capability, user experience, performance or life cycle economics that the ontology-driven solution provides that couldn't be delivered otherwise, or cost-effectively, or sustainably.

Third, contrast the ontology-centric approach to alternative approach(es) to highlight ways it is superior.

Fourth, run the numbers.

On Jan 28, 2011, at 9:00 AM, Anders Tell wrote:

Matthew,

Which kind of Senior Executives are we addressing (target audience)?

/anders

On Jan 27, 2011, at 9:45 PM, Matthew West wrote:

Dear Colleagues,

We need your help with material for making the Elevator Pitch to Senior

Executives. What would you say if you had thirty seconds to show that

ontologies add value to your enterprise (or that of a client)?

Please post as a reply to this or add to the Wiki at:

http://ontolog.cim3.net/cgi-bin/wiki.pl?OntologySummit2011_MakingTheCase_Com

munityInput

Regards

Matthew West                            

Information  Junction

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