We actually characterised qwiki as the reverse wik.me
when we first saw it ;-) All style no substance. There may have been some bitterness ;-) - we both applied to launch at TechCrunch Disrupt last year. They got in, we didn't.
I'm frequently amazed by what captures (and fails to capture) the imagination of the technology pundit. We presented a site/app that is a quantum improvement over Web 2.0 structured data plays like Freebase and Factual. Among other things our video demonstrated that anyone could change complex structured data with simple twitter-like comments - and yet we didn't make the cut. Qwiki went on to win the Techrunch Disrupt prize - followed soon after by some serious venture funding.
Mind you, this forum is little different. I've just announced the ontological equivalent of a flying car here and received no more interest than a few private messages ;-)
CEO @ factnexus.com
Architect @ wik.me
Founding member @ knowledgerights.org