Sharma, Ravi wrote:
> Ron
>
> Just a short comment that behavior can also be extracted by examining
> data or other inputs such as decision and dwell time to accurately model
> the business process.
>
In all the years I went shopping with my wife, I was never able to
discern the pattern or come close to modeling even the smallest part of
the process.
> Actually clothing stores would be most interested in capturing this
> customer experience as we did when I was at GM to capture the buying
> preferences for cars and even today surveys-analysts such as J D Powers
> are making hundreds of million dollars in revenue due to this data
> mining knowledge even if a-priori all inputs for the process or behavior
> are not known!
>
I was thinking more about husbands than retailers, the retailer is only
going to lose the sale.
The downside is much more long lasting for husbands. (01)
I am not sure that men are any more rational but I bet it was easier for
GM than it is for most husbands to determine buying preferences. (02)
Ron
> Thanks.
> Ravi
>
> (Dr. Ravi Sharma) Senior Enterprise Architect
>
> Vangent, Inc. Technology Excellence Center (TEC)
>
> 8618 Westwood Center Drive, Suite 310, Vienna VA 22182
> (o) 703-827-0638, (c) 313-204-1740 www.vangent.com
>
> Professional viewpoints do not necessarily imply organizational
> endorsement.
>
>
> -----Original Message-----
> From: ontolog-forum-bounces@xxxxxxxxxxxxxxxx
> [mailto:ontolog-forum-bounces@xxxxxxxxxxxxxxxx] On Behalf Of Ron Wheeler
> Sent: Wednesday, July 16, 2008 8:56 AM
> To: sowa@xxxxxxxxxxx; [ontolog-forum]
> Cc: c.harding@xxxxxxxxxxxxx
> Subject: Re: [ontolog-forum] The Open Group SOA Ontology
>
> John F. Sowa wrote:
>
>> I endorse Azamat's questions:
>>
>> AA> ... how should one take this basic definition: "a service
>>
>>
>>> is a logical representation of a repeatable business activity
>>> that has a specified outcome." Why is its genus "a logical
>>> representation"?
>>>
>>>
>> If I need some service, I want somebody or something to do
>> something. I don't want a statement in logic (unless my
>> request happened to be for a copy of some formula).
>>
>> AA> ... Again, why is its differentia chosen as "a repeatable
>>
>>
>>> business activity that has a specified outcome".
>>>
>>>
>> Why must a service be repeatable? Many needs are unique.
>>
>>
> I would think that the meaning of repeatable is more along the lines of
> "If I order a Bud on Monday I get a Bud, if I go back to the bar on
> Tuesday and order a Coors, I get a Coors."
> rather than
> "If I order a Bud on Monday I get a Bud, if I go back to the bar on
> Tuesday and order a Coors, I get a Bud."
> The repeatability is that I get what I order, not that I always get the
>
> same thing or always get what everyone else orders.
>
>
>
>> And why must it be a business activity?
>>
>>
>>
> I am afraid that business will always get the attention.
> However, if someone could model the process by which women chose
> clothing in a store, men would value this much more than most of the
> business models produced.
> I am just not sure this is possible. A working model would be worthy of
> a Ph.D. in any number of disciplines and possibly a Nobel prize.
>
> There are other human/machine and machine/machine interactions that
> would be subject to modeling that would not be generally understood as
> business.
> Scientific instrumentation is a more serious non-business application
> that could be described in this way.
>
>
>> What does it mean for the outcome to be "specified"?
>> Does that mean "specified in advance"? But what about
>> emergency services that respond to unpredictable events?
>>
>>
>>
> They still should have a behaviour that is specified in advance.
> Specifying something in advance does not mean that all inputs are
> ignored.
> You still have to train firemen even though you are not sure if they
> will arrive at a drowning or an electrocution or a fire.
> Their services are describable in advance even if you do not know what
> is on fire.
> The inputs will be used to guide the process and it may take a very
> large specification in this case - most of which is not written.
> Their training and experience builds a model in their minds that they
> draw on.
> It could be documented with all of the possible input values identified
> and it could then be used to train new firemen.
>
> It would never be completely finished since new input values would
> always appear and have to be evaluated.
> If perfect understanding of all possible future inputs was a requirement
>
> for models, then we would never model anything of reasonable complexity.
>
>
>> John Sowa
>>
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