Dear John, (01)
Fine, so pick one of the audiences and tell us what you think. Enough
principles already. (02)
Regards (03)
Matthew West
Information Junction
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> -----Original Message-----
> From: ontology-summit-bounces@xxxxxxxxxxxxxxxx [mailto:ontology-summit-
> bounces@xxxxxxxxxxxxxxxx] On Behalf Of John F. Sowa
> Sent: 03 March 2011 16:26
> To: ontology-summit@xxxxxxxxxxxxxxxx
> Subject: Re: [ontology-summit] [Ontology Summit] [Making the Case]
Audiences
>
> On 3/3/2011 11:13 AM, Jack Ring wrote:
> > A slightly longer answer is
> > Understand the angst among these audiences then address how
> > ontology will help them overcome their knowledge exchange barriers.
>
> I agree. And I'd relate that to another slogan:
>
> "Sell the problem before you sell the solution."
>
> Each audience has a different kind of "angst". Before you can
> deliver a successful sales pitch to them, you need to
>
> 1. Understand their angst.
>
> 2. Verbalize that angst as a clearly stated problem.
>
> 3. Show how ontology can solve that problem.
>
> John
>
>
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