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Re: [ontology-summit] [Ontology Summit] [Making the Case] Audiences

To: ontology-summit@xxxxxxxxxxxxxxxx
From: "John F. Sowa" <sowa@xxxxxxxxxxx>
Date: Thu, 03 Mar 2011 11:25:58 -0500
Message-id: <4D6FC116.5040606@xxxxxxxxxxx>
On 3/3/2011 11:13 AM, Jack Ring wrote:
> A slightly longer answer is
> Understand the angst among these audiences then address how
> ontology will help them overcome their knowledge exchange barriers.    (01)

I agree.  And I'd relate that to another slogan:    (02)

    "Sell the problem before you sell the solution."    (03)

Each audience has a different kind of "angst".  Before you can
deliver a successful sales pitch to them, you need to    (04)

  1. Understand their angst.    (05)

  2. Verbalize that angst as a clearly stated problem.    (06)

  3. Show how ontology can solve that problem.    (07)

John    (08)


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