On 3/3/2011 11:13 AM, Jack Ring wrote:
> A slightly longer answer is
> Understand the angst among these audiences then address how
> ontology will help them overcome their knowledge exchange barriers. (01)
I agree. And I'd relate that to another slogan: (02)
"Sell the problem before you sell the solution." (03)
Each audience has a different kind of "angst". Before you can
deliver a successful sales pitch to them, you need to (04)
1. Understand their angst. (05)
2. Verbalize that angst as a clearly stated problem. (06)
3. Show how ontology can solve that problem. (07)
John (08)
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