Re: [ontology-summit] [Ontology Summit] [Making the Case] Audiences

[Michael F Uschold <uschold@xxxxxxxxx>]

Focus on the positive side of angst - what are the BENEFITS (aka value propositions).

Each stakeholder group will have different hot button items. Find out what their value is. Work with the value metrics team who will hopefully be building out the different value propositions, metrics and relating them to stakeholders most likely to experience that particular value.

Once you have a clear link tying stakeholders to benefits, then you can tell the story to each.  A very hight level story that i have been telling of a while is here.  I hope for this to be more fully fleshed out, containing possibly dozens of items at varying levels of detail.

Michael 

On Thu, Mar 3, 2011 at 7:52 AM, Matthew West <dr.matthew.west@xxxxxxxxx> wrote:

Dear Colleagues,

In the last Making the Case session, Peter Yim identified the following
audiences for the messages we need to deliver:

(i) policy makers, (ii) budget holders, (iii) Technology Decision Makers
(CIOs and Architects), (iv) Implementers (engineers and developers), (v)
users/consumers of the technology, and (vi) educators

Please give us your thoughts on how we should address these different
audiences.

Regards

Matthew West
Information  Junction
Tel: +44 560 302 3685
Mobile: +44 750 3385279
Skype: dr.matthew.west
matthew.west@xxxxxxxxxxxxxxxxxxxxxxxxx
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Michael Uschold, PhD
   Senior Ontology Consultant, Semantic Arts

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