Yea, verily.
I was tying to highlight not just the angst local to each kind of audience but
also the angst the respective audiences experience with one another.
Jack
On Mar 3, 2011, at 9:25 AM, John F. Sowa wrote: (01)
> On 3/3/2011 11:13 AM, Jack Ring wrote:
>> A slightly longer answer is
>> Understand the angst among these audiences then address how
>> ontology will help them overcome their knowledge exchange barriers.
>
> I agree. And I'd relate that to another slogan:
>
> "Sell the problem before you sell the solution."
>
> Each audience has a different kind of "angst". Before you can
> deliver a successful sales pitch to them, you need to
>
> 1. Understand their angst.
>
> 2. Verbalize that angst as a clearly stated problem.
>
> 3. Show how ontology can solve that problem.
>
> John
>
>
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