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Re: [ontolog-forum] FW: Google Knowledge Graph

To: ontolog-forum@xxxxxxxxxxxxxxxx
From: John F Sowa <sowa@xxxxxxxxxxx>
Date: Thu, 17 May 2012 07:56:33 -0400
Message-id: <4FB4E771.4020908@xxxxxxxxxxx>
On 5/17/2012 3:01 AM, Duane Nickull wrote:
> Their current approach is based on a feedback mechanism, combined
> with a feedback loop that tracks preferences in a voting system.    (01)

I've read a lot about their technology, and I admit that there are
times when I find it useful.  But there is a huge difference between
a search engine that looks for exactly those strings you are searching
for and an "intelligent" search engine that second-guesses what it
thinks you want.    (02)

> Think of "Things" as ontological things and strings as relationships
> between them.  I admit the current implementations are a bit primitive
> when it comes to discerning transitive vs. intransitive or symmetrical vs
> asymmetrical but I think a good ontologist can customize the traversal
> mechanisms to adjust.    (03)

Yes, I've heard about that stuff called ontology.    (04)

But the most important point about Google is that it is first and
foremost an advertising agency.  That is where their money comes from.
And everything they do is ultimately driven by getting more eyeballs
to click on stuff that brings in revenue.    (05)

I found that I have to jump through all kinds of hoops to find ways
of defeating their algorithms.  For example, if I want the page
for some product I bought (e.g., a TV, microwave, or computer),
I can't use the product name in my search because the top hits
will be some irrelevant advertising.    (06)

So what I do is to take the product type *string* from the back
of the device.  That string is much more likely to lead me to the
site I want than any words that trigger their so-called ontology.    (07)

By the way, I found that Amazon's search has also degenerated
because of their so-called "intelligent" algorithms.  There are
times when they might be useful, but more often than not, I just
want a *string* search, not a *thing* search.    (08)

John    (09)

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