Steve,
Here is a presentation I gave on Getting Started with Semantics in the Enterprise
http://rmc-ca.academia.edu/BradleyShoebottom/Papers/358330/Getting_Started_with_Semantics_in_the_Enterprise
Also, the ROI for a semantic implementation for a technical support center
http://rmc-ca.academia.edu/BradleyShoebottom/Papers/358327/Testing_Times_for_the_Contact_Centre_and_Semantics
Bradley Shoebottom 
Information Architect - R&D, Innovatia Inc.
Tel: (506) 674-5439 | Skype: bradleyshoebottom | Toll-Free: 1-800-363-335 begin_of_the_skype_highlighting
bradley.shoebottom@xxxxxxxxxxxxx | www.innovatia.net | 
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From: ontology-summit-bounces@xxxxxxxxxxxxxxxx [mailto:ontology-summit-bounces@xxxxxxxxxxxxxxxx] On Behalf Of Steve Ray
Sent: December-08-10 12:59 PM
To: 'Ontology Summit'
Subject: [ontology-summit] Invitation to a brainstorming call for the 2011Ontology Summit
Colleagues,
The time has come for us to finalize our plans for the 2011 Ontology Summit. The organizing committee has identified a base theme for the summit, and we would now like to invite you to participate in a conference call on December 16th to brainstorm on refining and finalizing this theme. Developing details (including dial-in information) are available on the session page at:
http://ontolog.cim3.net/cgi-bin/wiki.pl?ConferenceCall_2010_12_16
Overall theme: Making the case for Ontology
This summit will collect and curate a small number of perspectives and case studies for which we will strive to assemble ROI information (monetary and otherwise) as well as statements of the problem and solution approach, in support of providing solid material to draw upon when making the business case for both the application as well as the R&D investment in Ontology.
Subthemes – Groups of participants making the case in the following domains:
• Healthcare informatics and Biomedical
• Cyberphysical systems
• Cloud (massively parallel) computing
• Traditional engineering applications (civil, mechanical, aerospace…)
• Software engineering, knowledge engineering
• Enterprise and system architecture
• Government applications
• <please suggest any more you feel have some good examples>
While the original premise was for making the case in a return-on-investment basis, the suggestion has been made that this question could also be framed in terms of making the case:
• For research investment
• For using an ontological approach compared to other technical approaches (i.e. on its technical, rather than business, merits)
• To the general public, to increase awareness and understanding
• From a business perspective (the original suggestion)
Possible metrics include:
• Value in terms of productivity, value added, and other benefits
• Financial ROI
• Technical quality
• Risk
Thanks in advance for your interest and involvement. I think we have a promising topic.
- On behalf of the Ontology Summit Organizing Committee
Steven R. Ray, Ph.D.
Distinguished Research Fellow
Carnegie Mellon University
NASA Research Park
Building 23 (MS 23-11)
P.O. Box 1
Moffett Field, CA 94305-0001
Email: steve.r.ray@xxxxxxxxxx
Phone: (650) 587-3780
Cell: (202) 316-6481