Dear Duane, (01)
> I am doing a talk in Orlando in two days entitled ³Demystifying Search
> Ontology². While not strictly related to search (the conference
> marketers
> though the title, written as below, would draw more people), this is a
> good
> chance to get in front of a few hundred CIO, CTO types and be able to
> explain the benefits of or even introduce ontology work within an
> enterprise. Of course I plan to heavily promote this forum ;-)
>
> What I would like to ask is for some concrete ideas that will allow
> these
> people to walk away with project ideas for their associations that can
> be
> implemented or started right away. (02)
[MW] Well if the audience really does consist of CIOs and CTOs, my focus
would be on information quality, and what can ontology do to support/improve
that. (03)
Information quality is an easy sell because business decisions are fuelled
by information, and bad quality information increases the risk of poor
quality decisions. (04)
There are a number of areas where ontology can help with information
quality, but in particular:
- Relevance - What process does the information support decisions in? (or
the other way round, what information do you need to support your
processes?)
- Clarity - what does the information really mean?
- Consistency/compatibility - how do you get information from different
parts of your organization to come together? (05)
I guess you can join the dots on how ontology contributes to these. (06)
Regards (07)
Matthew West
Information Junction
Tel: +44 560 302 3685
Mobile: +44 750 3385279
matthew.west@xxxxxxxxxxxxxxxxxxxxxxxxx
http://www.matthew-west.org.uk/ (08)
This email originates from Information Junction Ltd. Registered in England
and Wales No. 6632177.
Registered office: 2 Brookside, Meadow Way, Letchworth Garden City,
Hertfordshire, SG6 3JE. (09)
>
> Talk advertisement:
>
> Demystifying Search Ontology: What is Google Doing That You¹re Not?
> SALON 2
>
> Duane Nickull, Senior Technical Evangelist, Adobe Systems
>
> Things are not defined by the labels we give them. If they were, then
> search
> would be a simple matter of assigning labels to everything. The
> discipline
> of ontology says that the label is only part of the story. Ontology is
> the
> power behind semantic search engines such as Google. What¹s the best-
> kept
> secret about ontology?
>
> Learning Outcomes:
>
> ? Walk away with 10 ontology ideas for your association that can be
> implemented right away, using the resources you own.
>
> ? Learn to assess the potential ROI on each of these ideas.
>
> ? Identify small steps to implement ontology that will increase value
> to
> members and extract information about your members using data you
> already
> possess.
>
> Who Should Attend? Association leaders who want to deliver greater
> member
> value, without having to spend money to get started; who want to learn
> about
> the power behind effective search and how to tap into it.
>
>
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