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Re: [ontolog-forum] Request materials for presentation

To: "'[ontolog-forum] '" <ontolog-forum@xxxxxxxxxxxxxxxx>
From: "Mitch Harris" <maharri@xxxxxxxxx>
Date: Wed, 15 Apr 2009 13:54:26 -0400
Message-id: <C39BABBD8517EC4D9E0E6975F9195B8E023E8F6A@xxxxxxxxxxxxxxxxxxxxx>
Did you see this?    (01)


> -----Original Message-----
> From: ontolog-forum-bounces@xxxxxxxxxxxxxxxx 
> [mailto:ontolog-forum-bounces@xxxxxxxxxxxxxxxx] On Behalf Of 
> Duane Nickull
> Sent: Wednesday, April 15, 2009 11:57 AM
> To: [ontolog-forum]
> Subject: [ontolog-forum] Request materials for presentation
> 
> 
> Hey all:
> 
> I am doing a talk in Orlando in two days entitled ³Demystifying Search
> Ontology².  While not strictly related to search (the 
> conference marketers
> though the title, written as below, would draw more people), 
> this is a good
> chance to get in front of a few hundred CIO, CTO types and be able to
> explain the benefits of or even introduce ontology work within an
> enterprise.  Of course I plan to heavily promote this forum ;-)
> 
> What I would like to ask is for some concrete ideas that will 
> allow these
> people to walk away with project ideas for their associations 
> that can be
> implemented or started right away.
> 
> Talk advertisement:
> 
> Demystifying Search Ontology: What is Google Doing That 
> You¹re Not? SALON 2
> 
> Duane Nickull, Senior Technical Evangelist, Adobe Systems
> 
> Things are not defined by the labels we give them. If they 
> were, then search
> would be a simple matter of assigning labels to everything. 
> The discipline
> of ontology says that the label is only part of the story. 
> Ontology is the
> power behind semantic search engines such as Google. What¹s 
> the best-kept
> secret about ontology?
> 
> Learning Outcomes: 
> 
> ? Walk away with 10 ontology ideas for your association that can be
> implemented right away, using the resources you own.
> 
> ? Learn to assess the potential ROI on each of these ideas.
> 
> ? Identify small steps to implement ontology that will 
> increase value to
> members and extract information about your members using data 
> you already
> possess.
> 
> Who Should Attend? Association leaders who want to deliver 
> greater member
> value, without having to spend money to get started; who want 
> to learn about
> the power behind effective search and how to tap into it.
> 
>  
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>     (02)


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