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> -----Original Message-----
> From: ontolog-forum-bounces@xxxxxxxxxxxxxxxx
> [mailto:ontolog-forum-bounces@xxxxxxxxxxxxxxxx] On Behalf Of
> Duane Nickull
> Sent: Wednesday, April 15, 2009 11:57 AM
> To: [ontolog-forum]
> Subject: [ontolog-forum] Request materials for presentation
>
>
> Hey all:
>
> I am doing a talk in Orlando in two days entitled ³Demystifying Search
> Ontology². While not strictly related to search (the
> conference marketers
> though the title, written as below, would draw more people),
> this is a good
> chance to get in front of a few hundred CIO, CTO types and be able to
> explain the benefits of or even introduce ontology work within an
> enterprise. Of course I plan to heavily promote this forum ;-)
>
> What I would like to ask is for some concrete ideas that will
> allow these
> people to walk away with project ideas for their associations
> that can be
> implemented or started right away.
>
> Talk advertisement:
>
> Demystifying Search Ontology: What is Google Doing That
> You¹re Not? SALON 2
>
> Duane Nickull, Senior Technical Evangelist, Adobe Systems
>
> Things are not defined by the labels we give them. If they
> were, then search
> would be a simple matter of assigning labels to everything.
> The discipline
> of ontology says that the label is only part of the story.
> Ontology is the
> power behind semantic search engines such as Google. What¹s
> the best-kept
> secret about ontology?
>
> Learning Outcomes:
>
> ? Walk away with 10 ontology ideas for your association that can be
> implemented right away, using the resources you own.
>
> ? Learn to assess the potential ROI on each of these ideas.
>
> ? Identify small steps to implement ontology that will
> increase value to
> members and extract information about your members using data
> you already
> possess.
>
> Who Should Attend? Association leaders who want to deliver
> greater member
> value, without having to spend money to get started; who want
> to learn about
> the power behind effective search and how to tap into it.
>
>
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> (02)
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