OntologySummit2011: Panel Session-3 - "Applications and Case Studies - II" - Thu 2011_02_10    (2M7L)

Summit Theme: OntologySummit2011: Making the Case for Ontology    (2M7K)

Session Title: Harvesting the Business Value of Ontologies - II: More Case Examples    (2MW9)

Session Co-chairs: Mr. MillsDavis (Project10X) & Mr. MikeBennett (Hypercube)    (2MWA)

Panelists:    (2MWB)

Abstract:    (2MXR)

OntologySummit2011 Theme: "Making the Case for Ontology"    (2MXS)

This is our 6th Ontology Summit, a joint initiative by NIST, Ontolog, NCOR, NCBO, IAOA & NCO_NITRD. The theme adopted for this Ontology Summit is: "Making the Case for Ontology."    (2MXV)

This year's Ontology Summit seeks to address the need to provide concrete evidence of successful deployment of ontologies by examining several application domains for such examples, and in better articulating where different "strengths" of ontological representation are best applied. To support that, the summit also aims to classify the categories of applications where ontology has been, and could be, successfully applied; to identify distinct types of metrics that might be used in evaluating the return on investment in an ontology application (cost, capability, performance, etc.); to lay out some strategies for articulating a case for ontological applications; and to identify remaining challenges and roadblocks to a wider deployment of such applications that represent promising application areas and research challenges for the future. The findings of the summit will be documented in the form of a communiqué intended for public consumption.    (2MXW)

The Panel Session today is organized by our Track-2 co-champions, continues from the first panel session "Ontology Applications and Use Cases" track, and will be featuring more case examples that will illustrate different ways that ontologies are being used today to deliver value in real-world applications.    (2MXX)

See developing details on this Summit series of events at: OntologySummit2011 (home page for this summit)    (2MXY)

Agenda:    (2MXZ)

Ontology Summit 2011 - Panel Session-3    (2MY0)

Proceedings:    (2MY6)

Please refer to the above    (2MY7)

IM Chat Transcript captured during the session:    (2MY8)

 see raw transcript here.    (2MY9)
 (for better clarity, the version below is a re-organized and lightly edited chat-transcript.)
 Participants are welcome to make light edits to their own contributions as they see fit.    (2MYA)
 -- begin in-session chat-transcript --    (2MYB)
	PeterYim: .    (2NAJ)
	Welcome to the OntologySummit2011: Panel Session-2 - "Applications and Case Studies - II" - Thu 2011_02_10    (2NAK)
	Summit Theme: OntologySummit2011: Making the Case for Ontology    (2NAL)
	Session Title: Harvesting the Business Value of Ontologies - II: More Case Examples    (2NAM)
	Session Co-chairs: Mr. MillsDavis (Project10X) & Mr. MikeBennett (Hypercube)    (2NAN)
	Panelists:    (2NAO)
	* Mr. DaveMcComb (Semantic Arts) - "Ontologies at work for Sallie Mae, P&G and Lexis Nexis"
	* Mr. RalphHodgson (TopQuadrant) - "Valuing the Harvest from using Ontologies"
	* Mr. SanjivaNath (zAgile) - "Ontologies for Software Engineering"
	* Dr. JimRhyne & Ms. ElisaKendall (Sandpiper Software) - "Semantic Technology in Rental Product Marketing"
	* Dr. JansAasman (Franz) - "Ontologies and CRM for Telecoms -- Flexible Data Analytics at Scale"
	* Mr. CoryCasanave (Model Driven Solutions) - "Ontologies and Architecture"    (2NAP)
	Please refer to details (agenda, slides, links, protocol, ...) on the session page
	at: http://ontolog.cim3.net/cgi-bin/wiki.pl?ConferenceCall_2011_02_10    (2NAQ)
	anonymous morphed into DanielSchwabe    (2NAR)
	anonymous1 morphed into TerryLongstreth    (2NAS)
	anonymous morphed into DaveMcComb    (2NAT)
	anonymous2 morphed into FabianNeuhaus    (2NAU)
	anonymous1 morphed into SarahGoldman    (2NAV)
	anonymous1 morphed into TroyBleeker    (2NAW)
	MikeRiben: anyone hearing the "echo" or distortion..I have a feeling it is a skype "feature"    (2NAX)
	YuLin: I am calling from phone, and I'm hearing the echo    (2NAY)
	MikeBennett: yes. this will go away when peter mutes, so please bear with us    (2NAZ)
	anonymous3 morphed into YuriyMilov    (2NB0)
	NicolaGuarino: Yes, I am indeed hearing another conversation in background    (2NB1)
	NicolaGuarino: It is not an echo, it is another conversation going on... (this is an answer to the 
	question pending in the chatroom)    (2NB2)
	HasanSayani: yes, and distorted too!    (2NB3)
	FabianNeuhaus: @YuLin: the echo will go away as soon as Peter mutes everybody (except for the 
	speaker, of course)    (2NB4)
	anonymous morphed into AhrenLehnert    (2NB5)
	anonymous6 morphed into Sanjiva    (2NB6)
	anonymous5 morphed into Dave Hau (NCI)    (2NB7)
	anonymous3 morphed into Susan Matney    (2NB8)
	anonymous1 morphed into Cathy Large    (2NB9)
	anonymous morphed into MikeRiben    (2NBA)
	MikeBennett: = DaveMcComb presenting now =    (2NBB)
	anonymous2 morphed into MichaelUschold    (2NBC)
	anonymous morphed into Mary Balboni    (2NBD)
	anonymous7 morphed into Carolyn Reiss    (2NBE)
	PeterYim: if you have trouble downloading DaveMcComb's slides, try refreshing your wiki session page 
	first, and then try again    (2NBF)
	DanielSchwabe: Question: Can Dave elaborate a bit on the use of the SMW at P&G? In what aspects did 
	the ontology part help, and what part does the Wiki aspect help?    (2NBG)
	PeterYim: = RalphHodgson presenting now =    (2NBH)
	BruceBray: any way to get these slides without having to sign up for scribd?    (2NBI)
	MikeBennett: @Bruce you can download the slides from the session page directly.    (2NBJ)
	PeterYim: @Bruce - click on the [2-Hodgson] link under: 
	http://ontolog.cim3.net/cgi-bin/wiki.pl?ConferenceCall_2011_02_10#nid2MWK ... that should get you 
	Ralph's slides    (2NBK)
	MichaelUschold: Ralph's slide 7. Most of these are technical items, not business value propositions 
	(with exception of evolvability). What is the value of canonical data? what is value of triples? YOu 
	can't call "go to triples soon" as a value proposition.    (2NBL)
	MikeBennett: @MichaelUschold - good point, I hope we can come to this point when do Q&As at the end, 
	as we want to do justice to the different things people understand by ontology.    (2NBM)
	MikeBennett: Please can speakers say the slide #    (2NBN)
	anonymous1 morphed into JansAasman    (2NBO)
	anonymous2 morphed into PavithraKenjige    (2NBP)
	anonymous morphed into CraigNorvell    (2NBQ)
	MikeBennett: = SanjivaNath presenting now =    (2NBR)
	Brian Haugh: Can the speaker mention any case studies of application of this architecture?    (2NBS)
	MikeBennett: @SanjivaNath can you cover this in Q&A at the end of the session please if not covered 
	in the slides? Anonymized is fine, also some idea of metrics, benefits if measured    (2NBT)
	MikeBennett: = JimRhyne & ElisaKendall presenting now =    (2NBU)
	PeterYim: for those who are here for the first time (and did not email me, to register your 
	attendance), would you be kind enough to drop me a note (<peter.yim@cim3.com>) so we know who you 
	are, and keep you informed on upcoming events. Kindly include your affiliation(s).    (2NBV)
	MikeBennett: = JansAasman presenting now =    (2NBW)
	PeterYim: one needs, again, to refresh your wiki session page to see JansAasman's slides 
	([5-Aasman]) under http://ontolog.cim3.net/cgi-bin/wiki.pl?ConferenceCall_2011_02_10#nid2MWK    (2NBX)
	NicolaGuarino: I have to go now, sorry I can't stay for the Q&A session...    (2NBY)
	PeterYim: thanks ... bye, Nicola!    (2NBZ)
	anonymous morphed into CoryCasanave    (2NC0)
	MikeBennett: Can we watch the time please, still 1 speaker to go +Q&A    (2NC1)
	MichaelUschold: JansAasman claims flexibility advantage because it would take too long to RDB 
	schema. If you are avoiding need to use schema at all, as some do, then there is no business benefit 
	for the ontology because there is no ontology, it is a benefit of triples. If you are building an 
	ontology as the schema, why are you finding it faster to build than a traditional schema?    (2NC2)
	CoryCasanave: Mike: The RDMS schema fixes the structure, the RDF schema does not - it represents one 
	interpretation of the data. It then also allows you to bridge schema for integration.    (2NC3)
	MikeBennett: It all adds to the richness of what people mean when they say they are using 
	ontologies. I too would like to know how this relates to semantics as distinct from triples.    (2NC4)
	MikeBennett: = CoryCasanave presenting now =    (2NC5)
	anonymous morphed into JimDisbrow    (2NC6)
	YuLin: thanks!    (2NC7)
	MikeBennett: = Q&A =    (2NC8)
	PeterYim: can we do this in 10 minutes?    (2NC9)
	BobbinTeegarden: @CoryCasanave: in slide 18, where are the ontologies, and how do you access them?    (2NCA)
	MichaelUschold: ok hang on    (2NCB)
	DustinCote: Question to DaveMcComb: Page 19 of 1st presentation, what did the "Gist 2/3" box mean 
	under the upper ontology box of "gist" ?    (2NCC)
	PeterYim: will everyone who wants to make a remark press on their "hand button" now ... so we can 
	queue everyone up    (2NCD)
	BobbinTeegarden: Thanks, Cory.    (2NCE)
	TerryLongstreth: Several presentations have confidential/proprietary markings. Can we ask the 
	authors to give us some shareable subsets or summaries of these?    (2NCF)
	CoryCasanave: Terry: You may reference and use our slides with attribution.    (2NCG)
	PeterYim: (given Jans and others' situation) I have added a caveat to the normal IPR policy - see: 
	http://ontolog.cim3.net/cgi-bin/wiki.pl?ConferenceCall_2011_02_10#nid2MXM ... we definitely look 
	forward to an additional "non-confidential" version of the slides that Jans has just promised. I'll 
	post that alongside, when I get that from Jans.    (2NCH)
	JansAasman: Peter, can I have a second to point to our website? re a non-confidential version of the 
	Amdocs slides and additional material    (2NCI)
	PeterYim: [this is added subsequently] I have swapped in the non-confidential version of 
	JansAasman's slides now    (2NCJ)
	DaveMcComb: gist2/3 are extensions (still a bit experimental) to gist    (2NCK)
	MichaelUschold: I keep hitting *3, not working    (2NCL)
	MikeBennett: that happens w skype a lot    (2NCM)
	MichaelUschold: If someone can just read my question from the chat, that should be fine, if the 
	audio is not working.    (2NCN)
	MikeBennett: ok. I'll do that    (2NCO)
	MichaelUschold: Here it is again: Jans claims flexibility advantage because it would take too long 
	to RDB schema. If you are avoiding need to use schema at all, as some do, then there is no business 
	benefit for the ontology because there is no ontology, it is a benefit of triples. If you are 
	building an ontology as the schema, why are you finding it faster to build than a traditional 
	schema?    (2NCP)
	RalphHodgson: would like to understand how this session has been of value    (2NCQ)
	RalphHodgson: what are we trying to do by being in this dialog?    (2NCR)
	RalphHodgson: Is it about getting a sense of what the industry is doing? Is it about figuring how a 
	group like this can help the industry some how?    (2NCS)
	MikeBennett: @Ralph making the case for ontologies    (2NCT)
	BruceBray: I agree that these are very interesting presentation, but the focus on emerging 
	applications of technology instead of explaining the Value Proposition    (2NCU)
	PeterYim: @BruceBray and All - the focus on Value proposition is coming up next week - come join us 
	next Thursday - developing details at: 
	http://ontolog.cim3.net/cgi-bin/wiki.pl?ConferenceCall_2011_02_17    (2NCV)
	MikeBennett: please feel free to type the uri here    (2NCW)
	MikeBennett: this chat log is made public    (2NCX)
	PeterYim: Jans - you might want to post your link(s) here with a note    (2NCY)
	PeterYim: @Ralph - your updated slides are already online ... please check: 
	http://ontolog.cim3.net/cgi-bin/wiki.pl?ConferenceCall_2011_02_10#nid2MWK    (2NCZ)
	RalphHodgson: thanks Peter    (2ND0)
	BruceBray: This was very helpful. Looking forward to further discussion of Value / ROI issues.    (2ND1)
	PeterYim: That would be next Thursday - see you all then - ref. developing details at: 
	http://ontolog.cim3.net/cgi-bin/wiki.pl?ConferenceCall_2011_02_17    (2ND2)
	PavithraKenjige: thank you    (2ND3)
	MikeBennett: = session ends =    (2ND4)
	PeterYim: bye everyone ... thanks you all for participating!    (2ND5)
	MikeBennett: Thanks Peter, much appreciated!    (2ND6)
	PeterYim: - session ended: 12:06pm PST -    (2ND7)
 -- end of in-session chat-transcript --    (2MYC)

Audio Recording of this Session    (2MYI)

Additional Resources:    (2MYR)

For the record ...    (2MYZ)

How To Join (while the session is in progress)    (2MZ0)

Conference Call Details    (2MWP)

Attendees:    (2M7U)