ppy/chat-transcript_edited_20110210c.txt ---------------------- PeterYim: . Welcome to the OntologySummit2011: Panel Session-2 - "Applications and Case Studies - II" - Thu 2011_02_10 Summit Theme: OntologySummit2011: Making the Case for Ontology Session Title: Harvesting the Business Value of Ontologies - II: More Case Examples Session Co-chairs: Mr. MillsDavis (Project10X) & Mr. MikeBennett (Hypercube) Panelists: * Mr. DaveMcComb (Semantic Arts) - "Ontologies at work for Sallie Mae, P&G and Lexis Nexis" * Mr. RalphHodgson (TopQuadrant) - "Valuing the Harvest from using Ontologies" * Mr. SanjivaNath (zAgile) - "Ontologies for Software Engineering" * Dr. JimRhyne & Ms. ElisaKendall (Sandpiper Software) - "Semantic Technology in Rental Product Marketing" * Dr. JansAasman (Franz) - "Ontologies and CRM for Telecoms -- Flexible Data Analytics at Scale" * Mr. CoryCasanave (Model Driven Solutions) - "Ontologies and Architecture" Please refer to details (agenda, slides, links, protocol, ...) on the session page at: http://ontolog.cim3.net/cgi-bin/wiki.pl?ConferenceCall_2011_02_10 . anonymous morphed into DanielSchwabe anonymous1 morphed into TerryLongstreth anonymous morphed into DaveMcComb anonymous2 morphed into FabianNeuhaus anonymous1 morphed into SarahGoldman anonymous1 morphed into TroyBleeker MikeRiben: anyone hearing the "echo" or distortion..I have a feeling it is a skype "feature" YuLin: I am calling from phone, and I'm hearing the echo MikeBennett: yes. this will go away when peter mutes, so please bear with us anonymous3 morphed into YuriyMilov NicolaGuarino: Yes, I am indeed hearing another conversation in background NicolaGuarino: It is not an echo, it is another conversation going on... (this is an answer to the question pending in the chatroom) HasanSayani: yes, and distorted too! FabianNeuhaus: @YuLin: the echo will go away as soon as Peter mutes everybody (except for the speaker, of course) anonymous morphed into AhrenLehnert anonymous6 morphed into Sanjiva anonymous5 morphed into Dave Hau (NCI) anonymous3 morphed into Susan Matney anonymous1 morphed into Cathy Large anonymous morphed into MikeRiben MikeBennett: = DaveMcComb presenting now = anonymous2 morphed into MichaelUschold anonymous morphed into Mary Balboni anonymous7 morphed into Carolyn Reiss PeterYim: if you have trouble downloading DaveMcComb's slides, try refreshing your wiki session page first, and then try again DanielSchwabe: Question: Can Dave elaborate a bit on the use of the SMW at P&G? In what aspects did the ontology part help, and what part does the Wiki aspect help? PeterYim: = RalphHodgson presenting now = BruceBray: any way to get these slides without having to sign up for scribd? MikeBennett: @Bruce you can download the slides from the session page directly. PeterYim: @Bruce - click on the [2-Hodgson] link under: http://ontolog.cim3.net/cgi-bin/wiki.pl?ConferenceCall_2011_02_10#nid2MWK ... that should get you Ralph's slides MichaelUschold: Ralph's slide 7. Most of these are technical items, not business value propositions (with exception of evolvability). What is the value of canonical data? what is value of triples? YOu can't call "go to triples soon" as a value proposition. MikeBennett: @MichaelUschold - good point, I hope we can come to this point when do Q&As at the end, as we want to do justice to the different things people understand by ontology. MikeBennett: Please can speakers say the slide # anonymous1 morphed into JansAasman anonymous2 morphed into PavithraKenjige anonymous morphed into CraigNorvell MikeBennett: = SanjivaNath presenting now = Brian Haugh: Can the speaker mention any case studies of application of this architecture? MikeBennett: @SanjivaNath can you cover this in Q&A at the end of the session please if not covered in the slides? Anonymized is fine, also some idea of metrics, benefits if measured MikeBennett: = JimRhyne & ElisaKendall presenting now = PeterYim: for those who are here for the first time (and did not email me, to register your attendance), would you be kind enough to drop me a note () so we know who you are, and keep you informed on upcoming events. Kindly include your affiliation(s). MikeBennett: = JansAasman presenting now = PeterYim: one needs, again, to refresh your wiki session page to see JansAasman's slides ([5-Aasman]) under http://ontolog.cim3.net/cgi-bin/wiki.pl?ConferenceCall_2011_02_10#nid2MWK NicolaGuarino: I have to go now, sorry I can't stay for the Q&A session... PeterYim: thanks ... bye, Nicola! anonymous morphed into CoryCasanave MikeBennett: Can we watch the time please, still 1 speaker to go +Q&A MichaelUschold: JansAasman claims flexibility advantage because it would take too long to RDB schema. If you are avoiding need to use schema at all, as some do, then there is no business benefit for the ontology because there is no ontology, it is a benefit of triples. If you are building an ontology as the schema, why are you finding it faster to build than a traditional schema? CoryCasanave: Mike: The RDMS schema fixes the structure, the RDF schema does not - it represents one interpretation of the data. It then also allows you to bridge schema for integration. MikeBennett: It all adds to the richness of what people mean when they say they are using ontologies. I too would like to know how this relates to semantics as distinct from triples. MikeBennett: = CoryCasanave presenting now = anonymous morphed into JimDisbrow YuLin: thanks! MikeBennett: = Q&A = PeterYim: can we do this in 10 minutes? BobbinTeegarden: @CoryCasanave: in slide 18, where are the ontologies, and how do you access them? MichaelUschold: ok hang on DustinCote: Question to DaveMcComb: Page 19 of 1st presentation, what did the "Gist 2/3" box mean under the upper ontology box of "gist" ? PeterYim: will everyone who wants to make a remark press on their "hand button" now ... so we can queue everyone up BobbinTeegarden: Thanks, Cory. TerryLongstreth: Several presentations have confidential/proprietary markings. Can we ask the authors to give us some shareable subsets or summaries of these? CoryCasanave: Terry: You may reference and use our slides with attribution. PeterYim: (given Jans and others' situation) I have added a caveat to the normal IPR policy - see: http://ontolog.cim3.net/cgi-bin/wiki.pl?ConferenceCall_2011_02_10#nid2MXM ... we definitely look forward to an additional "non-confidential" version of the slides that Jans has just promised. I'll post that alongside, when I get that from Jans. JansAasman: Peter, can I have a second to point to our website? re a non-confidential version of the Amdocs slides and additional material PeterYim: [this is added subsequently] I have swapped in the non-confidential version of JansAasman's slides now DaveMcComb: gist2/3 are extensions (still a bit experimental) to gist MichaelUschold: I keep hitting *3, not working MikeBennett: that happens w skype a lot MichaelUschold: If someone can just read my question from the chat, that should be fine, if the audio is not working. MikeBennett: ok. I'll do that MichaelUschold: Here it is again: Jans claims flexibility advantage because it would take too long to RDB schema. If you are avoiding need to use schema at all, as some do, then there is no business benefit for the ontology because there is no ontology, it is a benefit of triples. If you are building an ontology as the schema, why are you finding it faster to build than a traditional schema? RalphHodgson: would like to understand how this session has been of value RalphHodgson: what are we trying to do by being in this dialog? RalphHodgson: Is it about getting a sense of what the industry is doing? Is it about figuring how a group like this can help the industry some how? MikeBennett: @Ralph making the case for ontologies BruceBray: I agree that these are very interesting presentation, but the focus on emerging applications of technology instead of explaining the Value Proposition PeterYim: @BruceBray and All - the focus on Value proposition is coming up next week - come join us next Thursday - developing details at: http://ontolog.cim3.net/cgi-bin/wiki.pl?ConferenceCall_2011_02_17 MikeBennett: please feel free to type the uri here MikeBennett: this chat log is made public PeterYim: Jans - you might want to post your link(s) here with a note PeterYim: @Ralph - your updated slides are already online ... please check: http://ontolog.cim3.net/cgi-bin/wiki.pl?ConferenceCall_2011_02_10#nid2MWK RalphHodgson: thanks Peter BruceBray: This was very helpful. Looking forward to further discussion of Value / ROI issues. PeterYim: That would be next Thursday - see you all then - ref. developing details at: http://ontolog.cim3.net/cgi-bin/wiki.pl?ConferenceCall_2011_02_17 PavithraKenjige: thank you MikeBennett: = session ends = PeterYim: bye everyone ... thanks you all for participating! MikeBennett: Thanks Peter, much appreciated! PeterYim: - session ended: 12:06pm PST - -----------------