Michael,
I, for one, would like to hear this talk. Are you thinking about
the Ontolog Summit?
Tim
On 3/3/2011 2:50 PM, Michael F Uschold wrote:
This was an idea
I had for a talk. If it is helpful in any way, have at
it! The idea
is to help avoid those blank stares you get when
you try to explain the value of semantic technology to people
who count.
Blank
Stares
and Semantic Technology: A Semantic Evangelist's ToolKit
Abstract:
We have now reached the point where substantial
numbers of people understand the value of semantic technology
and are actively
working to incorporate it in their companies. Unfortunately,
too often, the mere mention of
the words “semantic” or “ontology” draws blank stares, when
talking to people
holding the purse strings. Having a
simple and effective way to explain the business value is a
necessary
pre-requisite for semantic technology to go mainstream.
The talk is targeted at people who want to
explain the business value of semantic technology; it will
also benefit those
who want to better understand it.
We start with the word “semantic” and what
kinds
of problems this causes. In the context of semantic
technology, the core idea
is removing ambiguity. Unfortunately,
and ironically, the term “semantic” is itself highly
ambiguous! We give a
simple example of how augmenting simple data with semantic
metadata can add
value. We discuss some of the key
general benefits of semantic technology, and how they work
together. For
example, removing ambiguity in software development makes
maintenance easier.
This in turn makes it possible to be more agile.
We emphasize the importance of giving actual
case studies that illustrate the benefits in a commercial
setting – tailored to
the background and interests of the audience.
It is important to be able to explain things from many
different points
of view.
--
Michael Uschold, PhD
Senior Ontology Consultant, Semantic Arts
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Timothy C. Wilson
"Now for this very reason also, applying all diligence, in your faith supply moral excellence, and in your moral excellence, knowledge, and in your knowledge, self-control, and in your self-control, perseverance, and in your perseverance, godliness, and in your godliness, brotherly kindness, and in your brotherly kindness, love. For if these qualities are yours and are increasing, they render you neither useless nor unfruitful in the true knowledge of our Lord Jesus Christ."
2 Peter 1: 5-8
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