Re: [ontology-summit] [strategy] Blank Stares and Semantic Technology: A

[Adrian Walker <adriandwalker@xxxxxxxxx>]

Hi Michael & All --

Much though we all love elegant technology for its own sake, I'm afraid that what many of your intended audience is looking for is -- to be blunt about it -- a way to make money.

For example, we have a general paper [1] outlining why folks ought to be interested in our Executable English system [3].

We also have a joint paper with a large company describing an energy industry supply chain application [2].

Even though [2] is only focused on a single industry, people download it about 100 times more often than [1].

So, as someone else (Amanda Vizedom?) said on this forum today, you need to show a complete working application in your audience's area of commerce.

Hope this helps,        -- Adrian

[1]  www.reengineeringllc.com/A_Wiki_for_Business_Rules_in_Open_Vocabulary_Executable_English.pdf

[2]  www.reengineeringllc.com/Oil_Industry_Supply_Chain_by_Kowalski_and_Walker.pdf

[3]  Internet Business Logic
A Wiki and SOA Endpoint for Executable Open Vocabulary English Q/A over SQL and RDF
Online at www.reengineeringllc.com    
Shared use is free, and there are no advertisements

Adrian Walker
Reengineering
.

On Thu, Mar 3, 2011 at 2:50 PM, Michael F Uschold <uschold@xxxxxxxxx> wrote:

This was an idea I had for a talk. If it is helpful in any way, have at it! The idea is to help avoid those blank stares you get when you try to explain the value of semantic technology to people who count.

Blank Stares and Semantic Technology: A Semantic Evangelist's ToolKit

Abstract:

 

We have now reached the point where substantial numbers of people understand the value of semantic technology and are actively working to incorporate it in their companies.  Unfortunately, too often, the mere mention of the words “semantic” or “ontology” draws blank stares, when talking to people holding the purse strings.  Having a simple and effective way to explain the business value is a necessary pre-requisite for semantic technology to go mainstream.  

The talk is targeted at people who want to explain the business value of semantic technology; it will also benefit those who want to better understand it.

We start with the word “semantic” and what kinds of problems this causes. In the context of semantic technology, the core idea is removing ambiguity. Unfortunately, and ironically, the term “semantic” is itself highly ambiguous! We give a simple example of how augmenting simple data with semantic metadata can add value.  We discuss some of the key general benefits of semantic technology, and how they work together. For example, removing ambiguity in software development makes maintenance easier. This in turn makes it possible to be more agile.  We emphasize the importance of giving actual case studies that illustrate the benefits in a commercial setting – tailored to the background and interests of the audience.  It is important to be able to explain things from many different points of view.

--
Michael Uschold, PhD
   Senior Ontology Consultant, Semantic Arts

   LinkedIn: http://tr.im/limfu
   Skype, Twitter: UscholdM

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