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Re: [ontology-summit] [Case Studies] [OAF] Fleshing out Solution and Ben

To: Ontology Summit 2011 discussion <ontology-summit@xxxxxxxxxxxxxxxx>
From: Jack Ring <jring7@xxxxxxxxx>
Date: Thu, 3 Mar 2011 12:52:43 -0700
Message-id: <52285EE8-FCB7-4FE9-A502-7B43BAE0C6E8@xxxxxxxxx>
Be careful to discern the cause of user delight from the cause of shelfware. 
This means that the ontology, per se, has worth, what the user would have to pay for an equivalent product, but unless it automatically installs, connects, operates and never asks for input or an annual raise, the worth is a long way from Realized Value.
A few years back a company collected data on this issue and were able to see User-experience ROI vs. Amount paid out. For purchase = X (price of the software license) the customer enjoyed ROI = Y. For 2X (cost of license + training) the customer enjoyed 3Y. for 3X (license + training + activation services) the customer enjoyed 6Y. 

Similarly for the case of co-developing an ontology.
Jack
On Mar 3, 2011, at 12:41 PM, Michael F Uschold wrote:

Great job putting together the list of case studies.   I don't know if it is possible, but I think it would be helpful to take this a step further to make it even clearer people about exactly how the ontology delivered value. Some additional questions to consider are below. They elaborate on the solution and benefits parts.  This can feed back into the ontology application framework (OAF).

a.       the intended or role of the ontology – how is it intended to be used? This would relate to the challenge, as you currently have it.

                                                              i.      to serves as a common agreed set of semantic definitions. e.g. increase human communication, getting everyone on same page

                                                            ii.      improve interoperability among systems

b.      what  was the value actually delivered by having the ontology e.g.

                                                              i.      reduced maintenance costs.

                                                            ii.      Increased agility for adding new features

c.       how  was the value delivered?

                                                              i.      the ontology increased the ability of humans to see what things meant, and it was a common basis for a variety of systems, rather than only one

                                                            ii.      reduce time needed to perform maintenance meant it was now possible to add new features much faster and in a cost-effective way.  It was much easier to predict/assess the impacts of changes with an ontology being a uniform basis for multiple interacting systems.

d.      Where is the ontology in the overall architecture of the system?

                                                              i.      Is it a relatively small component or a major one?

                                                            ii.      Is it a hub and spokes architecture  for interoperability?

Michael


--
Michael Uschold, PhD
   Senior Ontology Consultant, Semantic Arts
   LinkedIn: http://tr.im/limfu
   Skype, Twitter: UscholdM


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