You may not agree with the text of that particular definition, but it is not simply a buzzword. Established technologies have their limits, and "big data" is what organizations are creating that has "broken" those technologies causing them to try to find alternatives to them. As with anything new and in the media, there will be hangers-on who pervert the original intent (e.g. the RDBMS vendors now claiming they are big data too). However, the fact that some organizations try to take advantage of a problem for their own purposes does not mean the problem does not exist.
FWIW That same definition also includes the text:
[Editor’s Note on June 2014]: there is a concern about the Big Data definition is too narrow within the dataset(s) concept; it is more a paradigm shift of technology changes. Contributions are invited.
Perhaps a few of you might want to take them up on their invitation.
Cheers,
David
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