Sent: Wednesday, November 30, 2011 7:43 PM
Subject: [ontolog-invitation] Ontolog Invited Speaker: R V Guha onSchema.org - Thu 2011.12.01
You are cordially invited to join us at the virtual event this Thursday (1-Dec-2011) at the talk by Dr. Ramanathan V. Guha on "Schema.org"
Session Chair: Dr. Steven Ray (CMU)
Invited Speakers: Dr. Ramanathan V. Guha (Google, schema.org)
Presentation Title: "schema.org"
Date: Thursday, 1-Dec-2011
Start Time: 9:30am PST / 12:30pm EST / 6:30pm CET / 17:30 UTC
ref: World Clock - http://www.timeanddate.com/worldclock/fixedtime.html?month=12&day=1&year=2011&hour=9&min=30&sec=0&p1=224
Expected Call Duration: ~1.5 hours
Please register your attendance (RSVP) by adding yourself to the expected attendee list on the session page (if you are a member of the community), or by email (to: peter.yim@xxxxxxxx), please specify the date or title of the event(s) you are registering for.
******************* Abstract **************************
Schema.org provides a collection of schemas, i.e., html tags, that webmasters can use to markup their pages in ways recognized by major search providers. Search engines including Bing, Google, Yahoo! and Yandex rely on this markup to improve the display of search results, making it easier for people to find the right web pages. Many sites are generated from structured data, which is often stored in databases. When this data is formatted into HTML, it becomes very difficult to recover the original structured data. Many applications, especially search engines, can benefit greatly from direct access to this structured data. On-page markup enables search engines to understand the information on web pages and provide richer search results in order to make it easier for users to find relevant information on the web. Markup can also enable new tools and applications that make use of the structure. A shared markup vocabulary makes easier for webmasters to decide on a markup schema and get the maximum benefit for their efforts. So, in the spirit of sitemaps.org, search engines have come together to provide a shared collection of schemas that webmasters can use.
This session will be structured as a Q&A session where Google Fellow Ramanathan Guha will provide a brief introduction to the Schema.org activity and then answer your questions regarding the relation between this work and the broader ontology world.
******************* Details **************************
Please refer to latest details on the session page at: http://ontolog.cim3.net/cgi-bin/wiki.pl?ConferenceCall_2011_12_01
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Co-convener, Ontolog Forum
For and on behalf of the
Session Chair: Dr. Steven Ray (CMU)
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