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[ontolog-forum] OpenCalais makes content discoverable

To: "'ontolog-forum'" <ontolog-forum@xxxxxxxxxxxxxxxx>
From: "Ed Dodds" <dodds@xxxxxxxxxxxxxxx>
Date: Wed, 24 Jun 2009 12:18:39 -0500
Message-id: <7049899B434947528CF6386B0553B082@Conmergence>

Saw this in a Vator.tv newsletter; free membership probably required to see
the interview video http://vator.tv/n/8ef    (01)

Ed Dodds    (02)

OpenCalais makes content discoverable     (03)

How Thomson Reuters OpenCalais is helping Huffington Post and CNet repurpose
content    (04)

Entrepreneur interview by Bambi Francisco
June 19, 2009 | Comments (0)
Short URL: http://vator.tv/n/8ef <http://vator.tv/n/8ef>      (05)

At the Semantic Technology Conference <http://www.semantic-conference.com/>
, which drew about 1,200 people, one of the big questions that came to mind
is: Can everyone agree to some standards about the understanding and
definition of human knowledge?     (06)

One company trying to bring about a standard is Thomson Reuters, through
OpenCalais, a free automated tagging and organization service for
publishers. Just this week, the company announced a partnership with
Huffington Post and DailyMe <http://dailyme.com/> . CNet is also another
recent customer.     (07)

OpenCalais, which has $30 million invested into its technology already, is
essentially automating the process of breaking down volumes of content into
new categories and tags to broaden the audience base of its publisher
customers and/or make existing content more accessible. For instance, if the
context of an article was about "leveraged buyouts," it may never show up
under a search result for "mergers and acquisitions," but Calais' technology
would draw a connection that these two words are similar and that there is a
high probability someone reading about M&A would want to know about LBOs.     (08)

Since launching 18 months ago, OpenCalais has attracted 13,000 developers,
supporting large publishers to individual blogs, up 5,000 from January of
this year.     (09)

Huffington Post is using OpenCalais to improve editorial efficiency and
reduce time to publication. Another key use is to create micro sites. "They
really want to move to having regional publications, maybe even domain
specifics, political, or sports or entertainment for specific cities," said
Tague. Calais can do the heavy lifting of organizing the data. This way
editors can concentrate on creating new content, rather than re-purposing
content.    (010)

Tague said that OpenCalais can provide two to 3x improvement in editorial
productivity. For instance, if a newsroom produced two pieces of content a
day, Calais allows newsrooms to produce six pieces of content per day.    (011)

Why are you subsidizing this effort? I asked.    (012)

"To the extent we can get our content to cooperate and play nicely with
other content, all the content would be enhanced," said Tague.     (013)

Does this mean Thomson Reuters wants to be the over-arching ontology or
taxonomy?    (014)

"We are absolutely establishing a Calais standard," said Tague. "[But] even
though we have a standard, it's simple to merge with your standard. There's
no control position here for Thomson Reuters."    (015)

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