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[ontolog-forum] Proceedings: Ontolog Invited Speaker: R V Guha on Schema

To: "[ontolog-forum]" <ontolog-forum@xxxxxxxxxxxxxxxx>
From: Peter Yim <peter.yim@xxxxxxxx>
Date: Thu, 1 Dec 2011 16:58:42 -0800
Message-id: <CAGdcwD3=3gCxOSHwB0atGRUAq3bRgn+Yz5Nk3NWTB8NxdN6Zkw@xxxxxxxxxxxxxx>
We had a huge turnout and an absolutely wonderful session today.    (01)

Session chair Steve Ray opened the session by telling what motivated
his organizing this session on schema.org. That was followed by
Ramanathan V. Guha's brief on the backdrop and the status of the
schema.org activities today. Guha was joined by his colleague Dan
Brickley, who shepherds the day-to-day activities of schema.org (at
Google) and manages the relationship between schema.org and other
standardization communities. They elegantly portrayed their activity
as one that addresses an audience of webmasters, where they intend to
keep things very simple, very scalable, and present a compelling value
proposition. The briefing was followed by an extended Q & A and open
discussion, which was substantive and inspiring.    (02)

The full proceedings of the session, including the chat-transcript,
audio recording, etc. are all available online now in our archives.
See: http://ontolog.cim3.net/cgi-bin/wiki.pl?ConferenceCall_2011_12_01#nid2ZLG    (03)

A huge "Thank You!" should go R V Guha and Dan Brickley for sharing
their insights with us. Appreciations should also go to everyone who
participated at the session and contributed to the dialog today.    (04)


Regards. =ppy
Peter Yim
Co-convener, Ontolog Forum    (05)

For and on behalf of the
Session Chair: Dr. Steven Ray (CMU)    (06)


p.s. we will be having the OntologySummit2012 (Pre-Launch) Community
Input & Planning Session next Thursday (~1.5 Hr. session starting
9:30am PST / 12:30pm EST / 6:30pm CET / 17:30 UTC), please mark your
calendars. Developing details will be available on the session page
at: http://ontolog.cim3.net/cgi-bin/wiki.pl?ConferenceCall_2011_12_08
... RSVP in the mean time!
--    (07)


---------- Forwarded message ----------
From: Peter Yim <peter.yim@xxxxxxxx>
Date: 30 November 2011 17:43
Subject: [ontolog-invitation] Ontolog Invited Speaker: R V Guha on
Schema.org - Thu 2011.12.01
To: "[ontolog-invitation]" <ontolog-invitation@xxxxxxxxxxxxxxxx>    (08)


Dear All,    (09)

You are cordially invited to join us at the virtual event this
Thursday (1-Dec-2011) at the talk by Dr. Ramanathan V. Guha on
"Schema.org"    (010)

See: http://ontolog.cim3.net/cgi-bin/wiki.pl?ConferenceCall_2011_12_01    (011)

Session Chair: Dr. Steven Ray (CMU)    (012)

Invited Speakers: Dr. Ramanathan V. Guha (Google, schema.org)    (013)

Presentation Title: "schema.org"    (014)

Date: Thursday, 1-Dec-2011    (015)

Start Time: 9:30am PST / 12:30pm EST / 6:30pm CET / 17:30 UTC
ref: World Clock -
http://www.timeanddate.com/worldclock/fixedtime.html?month=12&day=1&year=2011&hour=9&min=30&sec=0&p1=224    (016)

Expected Call Duration: ~1.5 hours    (017)

Please register your attendance (RSVP) by adding yourself to the
expected attendee list on the session page (if you are a member of the
community), or by email (to: peter.yim@xxxxxxxx), please specify the
date or title of the event(s) you are registering for.    (018)

******************* Abstract **************************    (019)

Schema.org provides a collection of schemas, i.e., html tags, that
webmasters can use to markup their pages in ways recognized by major
search providers. Search engines including Bing, Google, Yahoo! and
Yandex rely on this markup to improve the display of search results,
making it easier for people to find the right web pages. Many sites
are generated from structured data, which is often stored in
databases. When this data is formatted into HTML, it becomes very
difficult to recover the original structured data. Many applications,
especially search engines, can benefit greatly from direct access to
this structured data. On-page markup enables search engines to
understand the information on web pages and provide richer search
results in order to make it easier for users to find relevant
information on the web. Markup can also enable new tools and
applications that make use of the structure. A shared markup
vocabulary makes easier for webmasters to decide on a markup schema
and get the maximum benefit for their efforts. So, in the spirit of
sitemaps.org, search engines have come together to provide a shared
collection of schemas that webmasters can use.    (020)

This session will be structured as a Q&A session where Google Fellow
Ramanathan Guha will provide a brief introduction to the Schema.org
activity and then answer your questions regarding the relation between
this work and the broader ontology world.    (021)

******************* Details **************************    (022)

Please refer to latest details on the session page at:
http://ontolog.cim3.net/cgi-bin/wiki.pl?ConferenceCall_2011_12_01    (023)

This activity, like all other Ontolog virtual events, are open and
free of charge. Anyone who is interested, or (better still) who may
have something to contribute, is welcome. Please refer to event
details on the session pages, to which the hyperlink is given above,
where you will find date/time information session agenda, conference
call dial-in, slides and other pertinent information (latest by the
time of the session). Feel free to pass this invitation along to
colleagues who may also find these sessions to be of interest.    (024)

*RSVP* by emailing Peter Yim at <peter.yim@xxxxxxxx> offline (or add
yourself directly to the session page if you are already a member of
the community) so that we can prepare enough resources to support
everyone. [Please state clearly the date of the session you are
registering for in your email.]    (025)

These sessions will be recorded and made available in a publicly
accessible archive. Therefore, before participating, please make sure
you are cognizant of our IPR policy ( ref:
http://ontolog.cim3.net/cgi-bin/wiki.pl?WikiHomePage#nid32 ).    (026)

Regards. =ppy
Peter Yim
Co-convener, Ontolog Forum    (027)

For and on behalf of the
Session Chair: Dr. Steven Ray (CMU)
--    (028)

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