soul / 02-Apr-02
[ Semantics, Ontologies & UBL ]
Slide  19  of  29
When Ontology Meets Business
- Information & Transaction Needs
•Organize & Manage a Standard Shared Information Space across Business Content & Commerce Applications
•Create a Common Representation for Business Products & Services
•Reusable Shared Description
•Scalable, Extensible, Maintainable Consistent Semantics
•Common Representation will Support:
•Categorization of Products & Services from both Buyer & Seller Perspectives: Buyers’ Guides, Sellers’ Catalogs, Buyer’s Navigation & Search
•Parametric Search: identification and definition of properties & attributes of Products & Services for search
•“Domain” Representation beyond Databases Enables:
•“Intelligent” Search: rich search based on interrelationships and meaning, not just keyword occurrence in product spec sheets and descriptions
•Intelligent Assistance to Buyers & Sellers: related products, cross-selling, context-based classification/search/navigation/transactions